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Talarico’s cash and ad lead turns the Texas Senate race into a toss-up

Texas State Capitol in Austin
Texas State Capitol in Austin

Daderot / Wikimedia Commons, CC0 · source

James Talarico has dominated Texas airwaves and fundraising against Ken Paxton. Cook and Fox moved the race to a toss-up as Trump’s Houston stop and outside GOP ads try to close the gap.

Texas’s open U.S. Senate race is a toss-up. Democrat James Talarico, an Austin state representative, has outraised and out-advertised Republican Attorney General Ken Paxton since Paxton beat Sen. John Cornyn in the May runoff. AdImpact figures cited in coverage put Democratic ad spending since June around $31.5 million to Republicans’ $4.7 million; Talarico’s campaign alone is about $31 million, Paxton’s about $119,000–$150,000. Cook Political Report and Fox News moved the seat to toss-up. Talarico holds slim leads in a Fox poll (51–48) and a UT/Texas Politics Project survey (about 3 points). Trump hosted an RNC Houston fundraiser and said he would help Paxton; MAGA Inc. had not yet spent its $400 million-plus. GOP groups including Ted Cruz’s Truth and Courage PAC have begun attacking Talarico over a China land bill. Talarico’s first negative TV ad, and Lone Star Rising spots, call Paxton the most corrupt politician in Texas over his 2023 impeachment — which the Texas Senate acquitted.

Shared facts

Paxton defeated Sen. John Cornyn in the May Republican runoff.

Talarico has largely had Texas airwaves to himself for weeks.

Polls show a tight Texas Senate race between Talarico and Paxton.

The race could help decide which party controls the U.S. Senate.

Trump headlined a Thursday fundraiser in Houston described as an effort to help Paxton.

Trump said he would help Paxton and spend a lot of time in Texas.

The Houston fundraiser was for the Republican National Committee, not Paxton’s campaign.

The Republican-controlled Texas House impeached Paxton in 2023 over bribery and abuse-of-office allegations.

The Texas Senate acquitted Paxton of all impeachment charges.

Talarico has run thousands of ads introducing himself and emphasizing cost-of-living concerns.

Talarico unveiled his first negative television ad about Paxton, attacking him over corruption allegations.

Paxton has used conservative media to plead for help.

Outside spending for Paxton has picked up in recent days.

Paxton said more outside support and ads were coming.

Initial GOP attack ads target Talarico over his opposition to a 2025 bill restricting certain China-linked Texas land sales.

The land-sales bill passed the Texas House and Gov. Greg Abbott signed it into law.

Lone Star Rising PAC launched a seven-figure general-election ad buy on streaming and digital platforms.

Talarico and allied ads call Paxton the most corrupt politician in Texas.

Polls have shown Paxton is not consolidating his party as much as Talarico is.

A Fox News poll showed Talarico leading Paxton 51% to 48%, within the margin of error.

A University of Texas/Texas Politics Project poll showed Talarico ahead by about 3 points.

Talarico previously said God is nonbinary, a remark Republicans have used against him.

Karl Rove said the race depends on whether Trump spends the half-billion-plus dollars in MAGA Inc. and Never Surrender.

Republicans’ cash advantage in other statewide races, and donor events in Texas, could also help Paxton.

Shared opinions

A Truth and Courage PAC ad says Talarico sold Texas out to Communist China.

Paxton said Texans will reject the real Talarico once they hear his record.

Rove said if Trump does not spend, it could be a really bad night for Republicans.

A Republican strategist predicted Talarico’s polling would soften once attack ads hit.

Talarico said Texas cannot afford Paxton’s corruption.

CNN

Republicans fret as Talarico bombards airwaves and Paxton awaits Trump team’s cash

Manu Raju, Patrick Svitek, David Wright

Published 30 Aug 2026 accessed 1 Sep 2026

Facts

More than three months later, MAGA Inc.’s wallet has so far been closed.

Senate GOP leaders warned Trump before the May primary that if Paxton won, Trump’s operation would have to bankroll the general election.

Talarico’s side has spent roughly seven times more than the GOP since June.

The warning came as Trump weighed endorsing Paxton over Sen. John Cornyn before the May primary.

A senior GOP source said they keep saying they will spend but have not.

Since June, Democrats have outspent Republicans on ads about $31.5 million to $4.7 million, AdImpact said.

It remains unclear how much MAGA Inc. will spend of its $400-million-plus war chest on Paxton.

A pro-Paxton outside group unveiled an $800,000 ad blitz on Friday.

Talarico’s campaign accounts for about $31.3 million of that spending.

Paxton’s campaign has spent just over $150,000 on advertising since June.

A recent Supreme Court ruling gave groups such as the RNC new power to coordinate spending with campaigns.

Top Republicans had told the White House a Cornyn victory would be far less expensive.

The NRSC and Senate Leadership Fund, which backed Cornyn, have looked for MAGA Inc. to take the lead in the general election.

Democrats need four seats to flip the Senate.

A Senate Leadership Fund spokesperson said the group was confident Paxton would win.

Paxton told Newsmax he is a little behind on TV.

MAGA Inc. declined to preview midterm spending plans.

At least four groups, including Lone Star Liberty PAC and Cruz-aligned Truth and Courage PAC, have targeted Talarico on TV.

MAGA Inc. scheduled a Monday Michigan event headlined by Vice President JD Vance.

MAGA Inc. spokesman Alex Pfeiffer said in a statement that MAGA Inc.

Talarico’s campaign cited a 2019 Paxton trip to China with other attorneys general.

A Republican operative said Paxton lacks support among non-MAGA Republicans who may sit out.

Republicans are eyeing Elon Musk’s America PAC as potential aid to Paxton.

The strategist said Talarico is gaining positives without negatives among independents and moderate Republicans.

Republican strategists said Paxton needs ads countering Talarico’s moderate TV image.

Talarico spokesman JT Ennis said Republicans call Paxton Commie Ken.

The operative said many Texas Republicans knew Paxton would be a weaker nominee than Cornyn.

NRSC chair Tim Scott did not say directly if his committee would bankroll Paxton’s air war.

CNN said polls show no clear leader between Talarico and Paxton.

Scott said he anticipated Trump organization money would begin to flow in Texas.

When CNN asked if he planned to campaign for Paxton, Cornyn deadpanned.

Scott told CNN the strategy in Texas is strong.

Opinion

The ads portray Talarico as enabling foreign encroachment on Texas land.

The Texas Tribune

Trump visits Texas to fundraise for Ken Paxton’s Senate bid

Stephen Simpson, Gabby Birenbaum

Published 27 Aug 2026 accessed 1 Sep 2026

Facts

Republican ad spending for Paxton surpassed Talarico’s for the first time in the week of Trump’s visit.

Early voting was less than two months away when Trump appeared in Houston on Thursday.

Talarico has spent over $25 million on ads since late May, AdImpact said, including about $10.7 million on broadcast and $8.4 million on streaming.

Paxton’s campaign spent $119,000 in that period, nearly all digital.

Two months earlier, the same poll had Paxton in the lead.

In the week of Aug. 25, Republicans spent $3,076,372 on ads, outpacing Democrats’ $2,543,647.

Talarico unveiled a Mark Cuban-endorsed plan to break up Big Medicine.

Protecting America’s Future, seeded by Tim Dunn, ran a $120,000 anti-Talarico ad mostly in Corpus Christi.

Texas Bullpen reported MAGA Inc. fielded a Texas message-testing poll with possible Talarico attacks.

Opinion

No opinion marked.

Los Angeles Daily News

Ted Cruz rejects concerns about Paxton campaign

Joseph Morton

Published 30 Aug 2026 accessed 1 Sep 2026

Facts

Cruz predicted Paxton will defeat Talarico in November.

Cornyn refuses to use his fundraising network to help Paxton.

Cornyn said Paxton has not built a strong general-election campaign.

Cornyn called the Senate race close and potentially disastrous for Republicans.

Cornyn lost the GOP runoff to Paxton by nearly 28 points.

The report is datelined Washington and concerns a senator.

Through Aug. 20, Talarico’s campaign outspent Paxton’s on ads by more than 200 to 1, AdImpact said.

Paxton faces a substantial financial disadvantage.

Texas Democrats have not won a statewide office in more than three decades.

Cruz attacked Talarico over comments about gender, immigration and capitalism.

Paxton has denied wrongdoing.

The ad debuted during TCU’s opener against North Carolina.

Opinion

Cruz said a Democratic Congress would bring a nonstop impeachment circus targeting Trump.

Cruz repeatedly described Talarico as outside the Texas mainstream.

Paxton adviser Nick Maddux called the ad a desperate attempt to distract from Talarico’s record.

Fox News

'Fake' moderate Talarico's Texas surge tests Paxton in fight to hold crucial GOP Senate seat

Peter Pinedo

Published 6 Aug 2026 accessed 1 Sep 2026

Facts

Paxton said Talarico has been spending $2 million a week.

Paxton said Talarico’s lead is not surprising because Republicans were three months behind after the Cornyn runoff.

Democrats believe this is their moment to flip Texas after decades of failed efforts.

The Fox poll found 59% concerned about Paxton’s character and 47% concerned Talarico is too extreme.

Talarico previously said there are six sexes.

Among extremely motivated voters, Talarico led 53% to 47%.

Paxton said Talarico has been aided by out-of-state cash, particularly from California.

The fundraising difference is stark.

Paxton said his pitch will focus on affordability and cutting regulations.

Opinion

Fox said a Talarico win would be devastating for the GOP’s Senate majority.

Paxton said Talarico voted for a state income tax.

Paxton asked whether Texans want a socialist Democrat.

Houston Chronicle

Cruz-affiliated group spends nearly $2M on major ad buy to help Ken Paxton

Casey Murray

Published 21 Aug 2026 accessed 1 Sep 2026

Facts

Cruz-affiliated Truth and Courage PAC launched a more than $1.7 million ad campaign attacking Talarico.

The ad says Talarico voted to let China buy Texas land.

Talarico’s campaign called the new ad a lie.

The piece concerns a U.S. senator.

Paxton said Talarico has been spending $3 million or $4 million a week on TV.

Cruz has a lot riding on the election.

Elon Musk will reportedly put $100 million to $200 million into competitive midterms, including Texas.

Opinion

Talarico spokesman JT Ennis said Paxton is lying because he cannot defend a career of corruption.

USA Today

Texas Senate race is now a toss-up

Published 21 Aug 2026 accessed 1 Sep 2026

Facts

Cook Political Report and Fox News both moved the U.S. Senate race.

Cook also shifted its Texas governor rating toward Democrat Gina Hinojosa.

Cook said Talarico remains right-side up in favorability while Paxton is underwater by as much as double digits.

On Aug. 18, Fox News’s America’s Newsroom moved the race from Lean Republican to Toss Up.

August polling showed Hinojosa closing the gap with Abbott.

Abbott’s campaign has a $67 million war chest, 20 times Hinojosa’s.

Opinion

Cook said there may be little to do except make Paxton the lesser of two evils for partisan voters.

Washington Examiner

Talarico slams Paxton for corruption as poll hands Democrat edge

Emily Hallas

Published 25 Aug 2026 accessed 1 Sep 2026

Facts

The ad says Paxton increased his net worth by up to $27 million and bought 15 properties while on a taxpayer salary.

270 to Win’s average showed Talarico with a 2-point lead.

The UT poll surveyed 1,200 registered Texas voters Aug. 5–13.

Opinion

The ad says politicians are supposed to use their office to help people.